5 Easy Ways to Make Your Directory Listing Stand Out
Your business is listed in the Smoky Fans Business Directory — now what?
Whether you’re a local favorite or just getting started, your directory listing is more than just a digital business card. It’s a chance to stand out in a sea of search results and attract customers who are already looking for what you offer.
Here are five simple ways to make your listing shine:
1. Use High-Quality Photos
Your photos are the first impression — make them count.
Showcase your storefront, products, or service in action
Use bright, well-lit images that reflect your brand
Avoid blurry or outdated photos (no snowmen in July, please)
Pro tip: A smiling face goes a long way. People love doing business with people.
2. Write a Clear, Friendly Description
Think of your listing as your elevator pitch — but without the awkward small talk.
Say what you do, who you help, and what makes you special
Keep it conversational and easy to read
Add a local touch (mention your history, your Smoky roots, or what you love about the area)
Example:
“Family-run since 1998, we’re Gatlinburg’s favorite fudge shop — famous for our peanut butter swirl and friendly staff.”
3. Link Everything You’ve Got
Make it easy for people to find and follow you.
Include your website, social media, and contact details
Add a booking link if you take appointments
If you have a Google Review page or Yelp, include that too
The easier you are to reach, the more likely you are to get booked.
4. Use All Your Tags
Category tags aren’t just for organization — they’re mini search magnets.
Pick tags that match what people would search for
Don’t forget add-on services (e.g. “Pet Friendly,” “Live Music,” “Takeout Available”)
Standard and Premium listings get more tags than Free listings
More accurate tags = more search matches.
5. Be One of the First 10 and Unlock VIP Status
The first 10 paid listings receive VIP Member status — a permanent badge and extra visibility across the site. Once they’re gone, they’re gone.
Already subscribed? Awesome. You’ll wear that badge for life.
Thinking about joining? This is your sign.